WEB BURGER DESIGN Services / Promotion & IP
Promotion and IP strategy, from character planning to overseas expansion
From Honolulu, we help companies and communities with promotion and with the use of intellectual property (IP), including characters. We designed our own original character, Aloha-chan, who appears as a guide to Hawaii on our YouTube channel, website and social media. We draw on that experience when proposing how to develop a character or brand.
Character planning and development
Clearly defined settings help a character keep a consistent impression, even when staff or production companies change.
- Name, personality, catchphrases and companions
- Character design
- Rules for using the character
- Appearances in video and social media
- Opportunities to connect with fans
Sales and revenue
We begin with approaches that require no inventory, such as LINE stickers and emoji and made-to-order merchandise. From there, we work with you to consider a path toward collaborations with shops and companies, and toward licensing, in line with the recognition of the character and your budget.
Promotion
Video production, websites and social media are all handled in-house, so a character can be planned and published by the same team. We also welcome inquiries about promotional campaigns featuring a character and about introducing shops and products.
Overseas expansion
Based in Hawaii, we produce work in Japanese and English. Whether you wish to introduce a character or brand from Japan to Hawaii and other markets, or to bring a Hawaii brand to Japanese audiences, we propose an approach that takes language and local circumstances into account.
Please feel free to contact us
Early-stage ideas are welcome, whether you wish to make more of an existing character or are considering a new one.
Frequently asked questions
- Can you help if we do not have a character yet?
- Yes. We can begin with planning the settings and design of a new character.
- Do you handle trademark registration and contracts?
- We proceed with these while you have them reviewed by a patent attorney, lawyer or other specialist.
Other services
Web & Social
Tell us what you want to achieve.
We work in English and Japanese and usually respond within one business day.